97", Black, OLED Smart TV, 4K UHD, 4x HDMI

11 years of expertise packed into one chipset
The only chipset dedicated to OLED redefines the experience through deep learning, graphics, and speed.

Intelligence that refines the OLED experience

Syncs with how you watch

A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

Intelligence that's bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

Feel authentic realism in every frame

Hear every detail of the soundscape

Brightness, now 150% brighter
An improved Light Boosting Algorithm and Light Control Architecture turn up the brightness by 150%

Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

Scenes shine with lifelike colours
100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.

An iconic design in sight and sound

Clean looks at one with the wall

Make your TV experience yours
Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.

Tune into cinematic marvels and arcade fun

Dolby Vision & FILMMAKER Mode

Authentic movie scenes burst into life
Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimising the picture quality while ensuring no distortion or over-processing.

Enticing soundscapes surround you
Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.

Where fast action never stutters
Obliterate tears and lags with AMD FreeSync Premium, G-Sync compatibility, 144Hz Mode, and VRR built in.

Controls right where you need them
Don't pause to use Game Optimizer and Game Dashboard.

Access to all your favourite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.

EAN # : 8806096020913