55” Commercial TV, 4K OLED HDR, 4 x HDMI

World wide colours
Our brightest and widest shades and hues, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR™

Contrast. Unsurpassed.
Pure blacks bring out extraordinary detail and depth. With Cognitive Processor XR™, the expressive power of QD-OLED is maximised.

Pure blacks. Absolute brightness. Supreme contrast.
Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.

Beautiful colours. Any angle.
Watching TV from the sides is truly satisfying. Our QDOLED panel on the A95L keeps luminance constant for consistent colours across all viewing angles.

Everything upscaled close to 4K quality.
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Intelligent motion processing for smooth, fast-moving action.
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Sound from the screen, truly immersive.
With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound.
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or upfiring speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®